Winner: Kate Adams, Director of DemandGen, SmartBear Software LinkedIn
Nominated in the category: B2B and B2C Marketing Management and Sales Management
With more than 13 years of tech experience building strong businesses within different stages and industries, Kate is Director of Demand Generation at SmartBear Software. Kate is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms in order to all maximize both revenue and growth. With all teams working together, her demand generation team is iterating quickly and driving increased results. Kate strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle. She brings the voice of the customer to every aspect of business marketing, product, customer success, customer service, finance you name the department, they all must be aligned to the customer. Kate believes that even though her team is executing business to business marketing, it’s people who should be at the heart of each decision. She drives the business forward by leveraging a data driven approach to decision making. Additionally, she’s a wealth of marketing knowledge which inspires those around her to take risks, be bold, embrace and learn from failure, while at the same time celebrate victories, not matter how big or small.
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Kate Adams is nominated by Christine Snyder