Winner:Gail Carson, Managing Director, Fusion Marketing Partners
Category: B2B and B2C Marketing Management and Sales Management
Gail Carson is an outstanding leader in sales lead management and B2B marketing. In her previous positions, and as a partner and managing director of marketing and client services for Fusion Marketing Partners for the past seven years, Gail plays a key role in driving the lead generation and lead management strategies for the company’s B2B clients. She specializes in developing strategic plans, aligning resources, and executing effective marketing, lead generation, lead nurture and lead-to-revenue programs.
Fusion Marketing Partners’ clients have benefited greatly from Gail Carson’s ability to build awareness; launch pull- and push- marketing campaigns to drive demand generation; and create innovative programs to nurture and manage leads in ways that achieve high sales conversion rates. Gail is a certified Marketo practitioner, and has experience with many other lead management and marketing technologies, including Eloqua, HubSpot, Salesforce and SharpSpring.
Gail is nominated by Christopher Ryan