Nominated in the category: B2B and B2C Marketing Management and Sales Management
The SLMA Believes that CSO Insights provides the most significant research on sales and sales management available from a single source in the industry.
Barry Trailer, Co-Founder and Independent Research Director Co-founder of CSO Insights, Barry is a past president of both Miller Heiman and Goldmine—a world-class sales training firm and a well-known provider of CRM applications, respectively. He has conducted seminars with hundreds of companies around the world, including HP, Sun Microsystems, Oracle and Hitachi Data Systems. Barry co-authored The Sales and Marketing Excellence Challenge: Changing How the Game Is Played and has contributed to the Harvard Business Review. He’s also a novelist, editor and author of numerous white papers on the sales process.
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The submission has been made by the Sales Lead Management Association