Nominated in the category:
People in Lead Generation companies (including agencies – consultancies – database providers – fulfillment telemarketing – trade show vendors – etc.)
About this nominee:
Mac’s 20+ years of experience in B2B sales and marketing provide him with unmatched insight into how to align these functions to attract and capture qualified leads. As President of Mac McIntosh, Inc, he has guided countless SMB and Fortune 500 companies in developing and optimizing marketing programs that improve demand generation.
Mac has collaborated with businesses in multiple industries to develop successful lead generation programs, significantly decrease per-lead costs, and utilize marketing automation to create repeatable processes that generate more qualified leads and more revenue more effectively.
Connect with Mac: